Benji Carter: SEO Consultant with a Creative Edge
Hi, I’m Benji Carter, an SEO consultant with nearly a decade of experience helping businesses enhance their online presence and drive meaningful results. My journey into SEO wasn’t the typical one—it began with a passion for acting and film.
From Acting to SEO
I studied Media Performance at the University of Salford, where I combined my love for the arts with a deep interest in research and writing. While many of my peers pursued practical film projects, I was one of the few who opted for a dissertation. I found myself drawn to the library, spending hours crafting essays and honing the technical writing style that now plays a huge role in my SEO work.
After graduating, I realised that while acting was fun, I didn’t see myself pursuing a career in the film industry. Instead, I focused on the transferable skills I had gained—particularly in research and writing—and transitioned into SEO copywriting. At university, I learned the importance of "writing to argue"—a skill very similar to writing persuasive content for marketing and sales. Today, I blend that academic writing style with SEO copywriting, creating content that’s both informative and easy to digest.
Over time, my focus shifted toward mastering SEO itself, and I've since worked with a wide range of industries to improve their digital visibility and search engine performance.
My Approach to SEO: Keep It Simple
When it comes to SEO strategy, I like to keep things simple. I follow the KISS principle—Keep It Simple, Stupid. SEO can easily be overcomplicated by getting bogged down with unnecessary metrics. I focus on the essentials: ensuring a website is optimised, meets Google’s EEAT standards (Expertise, Authoritativeness, and Trustworthiness), and delivers real value to its audience.
What I love most about SEO is the satisfaction of helping clients achieve their goals. Sure, seeing traffic grow and search rankings improve is exciting, but nothing compares to a client calling to say, "Thank you." That’s what makes this work truly rewarding for me.
Finding the Story in Every Niche
I bring a unique perspective to SEO from my background in acting. As a classically trained actor, I’m adept at stepping into the shoes of my clients’ customers, allowing me to understand their needs and create content that resonates on a personal level. This isn’t something exclusive to actors, but it’s a skill I’ve developed to the point where it feels second nature.
I’ve had the opportunity to work across a variety of sectors, but I’ve particularly enjoyed working with industries that are often labeled as “boring”. I believe there’s no such thing as a boring industry; every sector has a story to tell, and it’s my job to make sure that story is told in a compelling, SEO-friendly way.